The Missing Piece

Baskèts is taking over FreshCotton, but how do we get FreshCotton customers to shop at Baskèts?
We're launching "The Missing Piece," a streetwear campaign where key fashion items are mysteriously missing... unless you know where to find them: on Baskèts.

This brief was developed as part of a Young Dogs competition and is purely conceptual.
The idea presented is not intended for practical application.