Summon What You Wanta

For teens, the Halloween journey starts on social media, sparking their interest in horror movies. This year, Fanta summoned the characters of the Beetlejuice Beetlejuice movie for the biggest Halloween ever.
To engage teens on paid social media, the Beetlejuice Beetlejuice characters took over Fanta's paid ads with a social-first approach, ensuring Fanta is part of their Halloween celebration.